So some months back I went out into the the big bad world of Johannesburg in search of something very simple – some form of African attire I can wear to a friend’s upcoming wedding. Ultimately I realised that “Hey, you’re a tie man!”
I love ties. They make sense. They help me feel ‘put together’. That and I find it impossible to wear something like a dashiki. So… I went looking for a tie that incorporated African print instead. Did I find one? Yes of course I did – bow ties. Many of them. Not my scene as such. I did however stumble across some amazing African print on that search. It then dawned on me that “Hey, you a guy that can sew some things together if need be!”
Which is true, I guess. There were some non-believers, especially a particular lady, but I put my first slim tie using African print together and… I think this works! Time travel 4 months later and http://tiedup.co/ is about to go up in early October 2014. This tie I made is now a potentially decent business founded on the basis that I couldn’t find what I was looking for. So I made it. Out of this came the idea of an online Men’s Accessories company named “Tied^” (Tied Up) with a friend who is now my partner on this venture. We will look at creating interesting items that incorporate African print so that it can finally be worn by men in a way that has never really been seen before. Some ‘rare’. Some ‘common’. All made to order.
Should be great! I’m excited about this and will give it my all.